Made of Caribbean
Sandals Resorts
2024
Sandals had become a cliche of outdated romance troupes, when in reality its the only authentically Caribbean resort in the region. Using their differentiator, Made of Caribbean dispelled the cliché, highlighting the core of their truth to make customers reassess, and they did.
Sandals.com saw a 15% increase in engagement
4.2% increase in YoY bookings
9 Travel Weekly Magellan Awards
Bronze David Ogilvy Award - Travel